网络非理性情绪的产生、蔓延与应对策略（6）

注释

1 http://news.xinhuanet.com/comments/2011-12/15/c_111245089.htm.2011.12.15

2 王营：“网络群体极化现象简析”，《新闻世界》，2011年6月。

3 张义庭：“网络舆情的暴力倾向及解决对策研究”，《情报杂志》，2012年12月。

责 编∕凌肖汉

Investigation Report on Competition Mentality about Chinese Public (2013)

Survey Centre of People's tribune

Abstract: Excessive competition brings human and society negative impact. According to this survey, the higher competition intensity perception is, the stronger competition consumption Sense one feels, and this relation can't be affected by individual's willingness to competition. Compared with non-interventionist competition, the consumption sense caused by interventionist competition will be stronger. Feelings about competition intensity also affect the level about hypercompetitive attitute. Excessive competition will cause the waste of resource and energy, reduce the social efficiency, and not conductive to social stability. The reason that people fear of taking part in competition, is not that they lack the sense of competition. Policy makers should change the unfair and unreasonable competition mechanism by improving aseassment criteria and reward system.

Keywords: willingness to competition, hypercompetitive attitute, excessive competition, opportunism, scale

【作者简介】

匡文波，中国人民大学新闻学院教授、博导，中国人民大学新闻与社会发展研究中心研究员。

研究方向：网络媒体、网络传播、手机媒体。

主要著作：《网络媒体的经营管理》、《网络传播理论与技术》等。