贺艳谈数字技术助力文化价值呈现

贺艳

He Yan

北京清城睿现数字科技研究院院长

President of Beijing QingchengRuixian Digital Technology Research Institute

中国古迹遗址保护协会数字遗产专委会主任

Director of ICOMOS ChinaScientific Committee of Cultural Heritage Conservation by Digitalization

文化和科技要真的能够实现对话

Culture and technology must trulyengage in dialogue

而不是简单的两种形式的叠加

rather than simply being stackedtogether

其实在做文化科技融合里面

In cultural and technologicalintegration

最困难的一点就是跨界人才

the biggest challenge is lack ofcross-disciplinary talent

就是只有有这种

Only those who possess

兼具了文化和科技思维的人

both cultural and technological mindsets

同时是一个能够打开的

and at the same time areopen-minded

具有这样一个蓬勃的创造力的人

and endowed with vibrantcreativity

他才能够真正的

can truly

把这两个产品融合到一起

integrate these two products

文化遗产的阐释

The interpretation of cultural heritage

它更多的是服务于文化

is more about serving culture

所以就是如何基于它的核心价值

So the question is how to build onits core values

然后我们去选择

and then choose

更合适的科技手段

the most suitable technologicalmeans

然后来实现

to realize

对本身的价值的一个增值

an enhancement of its intrinsicvalue

我觉得这是融合的最重要的一点

I think this is the most importantaspect of integration

以文化本身去打动观众

Let culture itself move theaudience

比如说我们北京中轴线

For example the Beijing CentralAxis

我们的鼓楼

our Drum Tower

那么它这个产品

This product

它最打动人的就是

is impressive because

在这样一个很特殊的

in such a unique

古建筑的这个场所之中

ancient architectural setting

让我们看到了

it shows us

就是曾经消失的

the once vanished

计时报时的历史

history of timekeeping

能感知到就是时间的故事

allowing us to sense the passage oftime

像钟鼓楼里面

In the Bell and Drum Towers

大家很喜欢的装置

two appealing devices

就是暮鼓晨钟

are the evening drums and morningbells

那么前面就是一个横向的透明屏

In the front there is a horizontaltransparent screen

后面是一个纵向的透明屏

at the back there is a vertical one

那么这样一个一横一纵的布局

Such an intersectional layout

其实跟钟鼓楼两个建筑本身

actually corresponds with the twobuildings of the Bell and Drum Towers

它又是呼应到一起的

bringing them into resonance

所以从这个敲鼓到撞钟

So from the beating of drums tothe striking of bells

再到钟声散布到全城

and the spreading of sounds acrossthe city

那么它的最后面

In the final part

对应的是一个

there is

“四九城里听钟声”的北京全图

a full map of Beijing showing thebell sounds heard across the historic city

所以它整个的

So the entire

这样一个空间构成逻辑

spatial structure

展项的设计逻辑

and design logic of the exhibition

又跟它遗产本身的

again resonate

这样一个空间逻辑

with the heritage’s own

呼应到一起了

spatial logic

它的这样一个交互装置

This interactive installation

就其实我们是去感知这个击鼓

is in fact about sensing the actof beating the drum

和感知这个撞钟的

and the act of striking the bell

这两个动作本身

these very actions

那么它跟我的物理装置

which when matched with

匹配到一起

the physical installation

那么这些就是完全实现了

realize

它的这样一个彻底的一个融合

a thorough integration

那如果我们能用数字技术

If we can use digital technology

用这样一个更直观的

in a more intuitive

视觉化的方式

and visualized way

能够模拟呈现出来

to simulate and present it

那么老百姓很容易就看懂了

then ordinary people can easilyunderstand it

基于这样一个

Based on such

最基本的一个初心

an original intention

所以我们用数字技术来尝试

we try to use digital technology

帮助到我们的遗产的

to support our research andpreservation

这样一个研究保护

of heritage

还有最后的

As well as

它的呈现和展示方面

its presentation and display

鼓楼之所以能成功

The charm of the Drum Tower

其实最开始就是

was actually first discovered by

遛娃的妈妈们先发现了它

mothers taking their children forwalks

然后妈妈们形成了这样一个

These mothers then created

口碑传播

an organic word-of-mouth spread

为什么它能够

The reason why it was able

形成这种自发的传播

to spread spontaneously

后来我们就发现

as we later realized

它跟我们的版文等等都有关系

was also connected with ourwritten texts and other factors

那么在最后我们上版之前

Before the final version wasreleased

其实是我们把它全部都

we went through all of it

自己都读了一遍

by ourselves

就保证我作为一个

to make sure that as

口语朗读的时候

spoken narration

我是非常顺畅的

it would be completely smooth

所有生涩的表达或者什么

All awkward expressions

全部都被我们改掉了

were revised

当妈妈们能够看懂这个文字

When mothers can understand thetext

能够很简单的

and easily

跟她的孩子去表述的时候

explain it to their children

那这个展览才能形成自传播

the exhibition can spreadorganically

当然这里面毫无疑问

Of course, there is no doubt

鼓楼里面它的这样一个数字秀

the digital show in the Drum Tower

它所给予的这种视觉

with its visual

和听觉的冲击

and auditory impact

那么也是吸引大家很重要一个点

is also an important factor inattracting people

还是因为我看完

And because after I watched

这样一个令人感动的

such a touching

这么一个影片的同时

film at the same time

其实我能在旁边收获到很多

I was also able to gain a lot

让我容易懂的知识

of easily understandable knowledge

所以最后构成了

So in the end this created

一个完整的体验

a complete immersive experience

聚焦文化和科技融合发展

Focusing on the integration ofculture and technology

2025北京文化论坛

2025 Beijing Culture Forum

9月相会北京

See you in September